What is #BlackOutDay?
“In a show of community and solidarity, for those 24 hours, we are exclusively posting and reblogging pics, gifs, videos, selfies, etc. of Black people. We want to show that Black History is happening today, right now. That we are all Black History.”
During the last week of Feb 2015, T’von Green, formerly known on tumblr as “expect-the-greatest”, had a simple idea for a day of selfies within ‘black tumblr’. Marissa Rei (or “Mars” for short) named the movement “The Blackout” and it grew into an online movement that exploded on March 6th 2015, almost a week after the original idea was posted. With contributions from the Black members of the tumblr community, including the third member of the team nukirk, the hashtag movement spilled over to all social media networks, the loudest being Tumblr, Twitter, Instagram and Facebook. Always forward thinking, we were able to keep the narrative of #BlackoutDay alive and well.
Now, this celebration of Black pride, beauty and personal achievements is a 24 hour online event, held every three months.
This site is to help keep the movement on target by establishing principals and help maintain the original focus.